Whether you’re the largest business in town or a one or two person operation, branding your business is critical to marketing success. Branding is far more than your logo, slogan or use of colors. It’s a partnership between your company and your customers to deliver a specific product or service in a specific way.
Defining that partnership with your customers is key to articulating your Unique Selling Proposition (USP). Your USP should clearly communicate the benefits you bring to your customers and why they should want your products or services above your competitors.
For example, one of our clients, Klaar College Consulting, has as their slogan and USP – Guiding You to College Success. http://www.cklaar.com/
That’s what Charlotte Klaar offers, and what she has delivered for 16 years!.
Your company’s branding is communicated in every interaction, from the receptionist to the technician to the company owner. So it’s important that employees understand how to treat customers all of the time.
Your branding and USP also need to be communicated on your website, in your ads and brochures, in your social media messages – everywhere you meet your customers!
Filed under: Branding, Marketing, Marketing strategies, Social Media, Social Media Marketing, Unique selling proposition Tagged: | advertising, branding, logos, marketing planning, marketing strategies, Positioning, social media
